Internet adoption and advertising expenditures on traditional media : an empirical analysis using a panel of countries
Year of publication: |
2012
|
---|---|
Authors: | Zentner, Alejandro |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 21.2012, 4, p. 913-926
|
Subject: | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing | Hörfunkwerbung | Radio advertising | Welt | World |
-
Multi-platform advertising strategies in the global marketplace
Yang, Kenneth C. C., (2017)
-
Sonderwerbeformen und Promotions - Allheilmittel gegen den Umsatzrückgang?
Lassalle, Olaf, (2003)
-
Spots als Basis für Sonderwerbeformen
Hohenberger, Hermann, (2003)
- More ...
-
Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn
Soysal, Gonca, (2019)
-
Zentner, Alejandro, (2005)
-
Online sales, internet use, file sharing, and the decline of retail music specialty stores
Zentner, Alejandro, (2008)
- More ...