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subject:"Werbeplanung"
~isPartOf:"A master class in brand planning : the timeless works of Stephen King"
~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
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Werbeplanung
Internet marketing
Advertising media
16
Werbeträger
16
Advertising effects
7
Advertising planning
7
Werbewirkung
7
Consumer behaviour
4
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Marketing management
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Marketingmanagement
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King, Stephen
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A master class in brand planning : the timeless works of Stephen King
Handbuch der Marktforschung
Journal of advertising research
SpringerLink / Bücher
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Journal of marketing communications
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Working paper
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
European Advertising Academy
2
Handbuch Kommunikationsmanagement
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
De Gruyter handbook of media economics
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-marketing ; Vol. 2
1
Fashion marketing
1
Grid series in advertising and journalism
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
7
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Uses and misuses of online-survey panels in digital research : digging past the surface
Fulgoni, Gian
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 133-137
Persistent link: https://www.econbiz.de/10010383796
Saved in:
3
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
Saved in:
4
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
5
Testminonials in der Werbung
Hasslinger, Roswitha
- In:
Handbuch der Marktforschung
,
(pp. 121-126)
.
2007
Persistent link: https://www.econbiz.de/10003536394
Saved in:
6
Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
Saved in:
7
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
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