The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Lea M. Wakolbinger; Michaela Denk; Klaus Oberecker
| Year of publication: |
2009
|
|---|---|
| Authors: | Wakolbinger, Lea M. ; Denk, Michaela ; Oberecker, Klaus |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 3, p. 360-372
|
| Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Werbewirkung | Advertising effects | Österreich | Austria |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900861