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subject:"Werbeplanung"
~person:"Diehl, Sandra"
~subject:"Germany"
~subject:"Hörfunkwerbung"
~subject:"Radio advertising"
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Diehl, Sandra
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Der Einfluss der Medien auf die Wirkung emotionaler Werbung : wirkt emotionale Internetwerbung ähnlich wie emotionale Printwerbung? ; Ein internationaler Vergleich in zwei Ländern...
Diehl, Sandra
;
Terlutter, Ralf
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
3
,
pp. 155-168
Persistent link: https://www.econbiz.de/10003369181
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