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subject:"Werbewirkung"
~accessRights:"free"
~isPartOf:"Electronic markets : EM ; the international journal of electronic commerce and business media"
~subject:"Produktqualität"
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Werbewirkung
Produktqualität
Advertising
3
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbung
3
Consumer behaviour
2
Konsumentenverhalten
2
Active control
1
Advertisement
1
Advertisement disclosure
1
Advertisements
1
Advertising performance
1
DCE
1
Data protection
1
Datenschutz
1
Empowerment
1
Heavy and light users
1
Influencer marketing
1
Online privacy
1
Preisrigidität
1
Price stickiness
1
Social Web
1
Social networking site
1
Social web
1
Stickiness
1
Target group
1
Targeting
1
Usage intensity
1
Website
1
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Abramova, Olga
1
Adam, Martin
1
Baum, Katharina
1
Benlian, Alexander
1
Hinz, Oliver
1
Krasnova, Hanna
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Meissner, Stefan
1
Saternus, Zofia
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Weber, Patrick
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Werner, Dominick
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Electronic markets : EM ; the international journal of electronic commerce and business media
International journal of advertising : the review of marketing communications
15
NBER Working Paper
11
Cogent business & management
10
NBER working paper series
10
Psychology & marketing
10
CESifo working papers
9
European research studies
8
Journal of marketing communications
7
Discussion paper / Tinbergen Institute
6
Simon Business School working paper
6
ERIM report series research in management
5
Stanford University Graduate School of Business Research Paper
5
Stanford University Graduate School of Business research paper
5
CESifo Working Paper Series
4
ERIM Report Series Reference
4
Journal of the Academy of Marketing Science
4
Kelley School of Business Research Paper
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing i menedžment innovacij : m&mi
4
Working papers / TSE : WP
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
CESifo Working Paper
3
CORE discussion papers : DP
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business economics and management
3
Journal of current issues and research in advertising
3
Management : journal of contemporary management issues
3
South Asian journal of marketing
3
Working paper series
3
Administrative Sciences : open access journal
2
Asian Journal of Empirical Research
2
Business and Economic Research : BER
2
Central European business review : CEBR
2
Columbia Business School Research Paper
2
Cowles Foundation discussion paper
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
Economics, management and financial markets
2
Electronic commerce research
2
European journal of marketing
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ECONIS (ZBW)
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1
The effects of targeted political advertising on user privacy concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
Saved in:
2
The effects of advertisement disclosure on heavy and light Instagram users
Saternus, Zofia
;
Weber, Patrick
;
Hinz, Oliver
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1351-1372
Persistent link: https://www.econbiz.de/10013463439
Saved in:
3
Empowering users to control ads and its effects on website stickiness
Werner, Dominick
;
Adam, Martin
;
Benlian, Alexander
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1373-1397
Persistent link: https://www.econbiz.de/10013463441
Saved in:
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