Empowering users to control ads and its effects on website stickiness
Dominick Werner, Martin Adam, Alexander Benlian
| Year of publication: |
2022
|
|---|---|
| Authors: | Werner, Dominick ; Adam, Martin ; Benlian, Alexander |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 32.2022, 3, p. 1373-1397
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| Subject: | Active control | Advertisements | Empowerment | Stickiness | Website | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbung | Advertising | Preisrigidität | Price stickiness |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-022-00576-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463441