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subject:"Werbewirkung"
~accessRights:"restricted"
~isPartOf:"International journal of emerging markets"
~subject:"Confidence"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Confidence
Konsumentenverhalten
Nonprofit marketing
Relationship marketing
Beziehungsmarketing
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
CRM luxurycampaigns
1
CRM participation
1
CRM participation intention
1
Cause importance
1
Cause involvement
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Empathy
1
Fundraising
1
Generation Z
1
Gerechtigkeit
1
Justice
1
Luxury goods
1
Luxusgüter
1
Past donations
1
Preis
1
Preismanagement
1
Price
1
Price fairness
1
Pricing strategy
1
Product quality
1
Produktqualität
1
Religiosity
1
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Akolaa, Andrews Adugudaa
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Appiah, Felix
1
Bhatt, Viral
1
Kosiba, John Paul Basewe
1
Nyanteh, Akua Akuffo
1
Patel, Ritesh
1
Thomas, Sujo
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International journal of emerging markets
International review on public and non-profit marketing
20
Journal of business research : JBR
10
International journal of advertising : the review of marketing communications
5
Journal of retailing and consumer services
5
Journal of business ethics : JOBE
4
Journal of marketing communications
4
Journal of nonprofit & public sector marketing
4
European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of nonprofit & voluntary sector marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
International journal of Indian culture and business management : IJICBM
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal for global business advancement : JGBA
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
2
AMS review : official publication of the Academy of Marketing Science
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asian journal of business ethics : AJBE
1
Business ethics, the environment & responsibility
1
Corporate reputation review : an international journal
1
Emotional, sensory, and social dimensions of consumer buying behavior
1
European Sport management quarterly : ESMQ
1
Gadjah Mada international journal of business
1
Global business and finance review
1
Global business review
1
International journal of business competition and growth : IJBCG
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Impact of skepticism on CRM luxury campaign participation intention of Generation Z
Thomas, Sujo
;
Bhatt, Viral
;
Patel, Ritesh
- In:
International journal of emerging markets
19
(
2024
)
4
,
pp. 964-988
Persistent link: https://www.econbiz.de/10014512778
Saved in:
2
The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation
Akolaa, Andrews Adugudaa
;
Kosiba, John Paul Basewe
; …
- In:
International journal of emerging markets
18
(
2023
)
7
,
pp. 1632-1649
Persistent link: https://www.econbiz.de/10014333914
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