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subject:"Werbewirkung"
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~subject:"Markenimage"
~subject:"Marketing"
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Werbewirkung
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European journal of marketing : EJM
Journal of advertising research
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Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
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International advertising and communication : current insights and empirical findings
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Tourism management : research, policies, practice
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Acta Universitatis Oeconomicae Helsingiensis / A
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Breaking new ground in theory and practice
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Bridging the gap between advertising academia and practice
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European management journal
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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JMM : the international journal on media management
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Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei
;
Foxall, Gordon R.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
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2
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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