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subject:"Werbewirkung"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Geschlecht"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Geschlecht
Konsumentenverhalten
Nonprofit marketing
Cause-Related Marketing
7
Cause-related marketing
7
Consumer behaviour
7
purchase intention
3
Beziehungsmarketing
2
CRM
2
Corporate Social Responsibility
2
Corporate social responsibility
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Emotion
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Marketing management
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Marketingmanagement
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Relationship marketing
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Altruismus
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CSR
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Cause marketing
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Cause-related advertising
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Chawla, Deepak
2
Gupta, Shruti
2
Cavanaugh, Lisa A.
1
Fitzsimons, Gavan J.
1
Hamilton Rice, Dan
1
Heidarian, Elham
1
Krishna, Aradhna
1
Kuo, Andrew
1
Küster, Inés
1
Mora, Elísabet
1
Rabino, Rebecca
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Zemack-Rugar, Yael
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International journal of Indian culture and business management : IJICBM
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
The journal of consumer marketing
4
Cogent business & management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asian journal of sustainability and social responsibility
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
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ECONIS (ZBW)
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
3
An analysis and inter relationship between the factors of perception for cause-related marketing offerings
Gupta, Shruti
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
23
(
2021
)
3
,
pp. 290-308
Persistent link: https://www.econbiz.de/10012598723
Saved in:
4
The impact of trust propensity on consumers' cause-related marketing purchase intentions and the moderating role of culture and gender
Heidarian, Elham
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 345-362
Persistent link: https://www.econbiz.de/10012200787
Saved in:
5
When donating is liberating : the role of product and consumer characteristics in the appeal of cause-related products
Zemack-Rugar, Yael
;
Rabino, Rebecca
;
Cavanaugh, Lisa A.
; …
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011479199
Saved in:
6
The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
Saved in:
7
Can supporting a cause decrease donations and happiness? : the cause marketing paradox
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 338-345
Persistent link: https://www.econbiz.de/10009259693
Saved in:
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