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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International review on public and non-profit marketing"
~subject:"eye-tracking"
~subject:"temporal duration"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
eye-tracking
temporal duration
Cause-Related Marketing
31
Cause-related marketing
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Advertising effects
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Corporate Social Responsibility
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Chang, Chun-tuan
2
Chang, Chingching
1
Chang, Chun-Tuan
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Kim, Hyuksoo
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Kim, Kihan
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Lim, Joon Soo
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International journal of advertising : the quarterly review of marketing communications
International review on public and non-profit marketing
International journal of advertising : the review of marketing communications
3
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
AMS review : official publication of the Academy of Marketing Science
1
Corporate communications : an international journal
1
European journal of management and business economics : EJM&BE
1
International journal of contemporary hospitality management
1
International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of business ethics : JOBE
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Sport management review
1
The journal of applied business research
1
The journal of business strategy
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
8
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1
The impact of celebrity endorsement in cause related marketing campaigns on audiences' behavioral intentions : Egypt case
Tantawi, Passent
;
Sadek, Heba
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10012129604
Saved in:
2
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
3
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
4
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
5
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
6
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
7
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
8
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
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