Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Seounmi Youn and Hyuksoo Kim
| Year of publication: |
March 2018
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|---|---|
| Authors: | Youn, Seounmi ; Kim, Hyuksoo |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 2, p. 217-235
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| Subject: | Cause-related marketing | attribution theory | temporal duration | self-construal | product involvement | Cause-Related Marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1225332 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859280