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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"eye-tracking"
~subject:"temporal duration"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
eye-tracking
temporal duration
Cause-Related Marketing
7
Cause-related marketing
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3
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Konsumentenverhalten
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1991-2011
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Advertising planning
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Social Marketing
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attribution theory
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cause-related marketing
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company-cause fit
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gender differences
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Chang, Chun-tuan
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Chang, Chingching
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Chen, Pei-Chi
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Das, Neel
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Kim, Hyuksoo
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing theory and practice : JMTP
International journal of advertising : the review of marketing communications
3
Cogent business & management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
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Journal of advertising : official publication of the American Academy of Advertising
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AMS review : official publication of the Academy of Marketing Science
1
Corporate communications : an international journal
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European journal of management and business economics : EJM&BE
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International journal of contemporary hospitality management
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International journal of islamic marketing and branding
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of behavioral decision making
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Journal of business ethics : JOBE
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Psychology & marketing
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Sport management review
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The journal of applied business research
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
Saved in:
2
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
3
Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
Saved in:
4
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
5
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
6
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
7
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
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