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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Eisend, Martin"
~subject:"Deutschland"
~subject:"Social role"
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Werbewirkung
Deutschland
Social role
Advertising
8
Werbung
8
Advertising effects
5
Consumer behaviour
3
Konsumentenverhalten
3
Gender
2
Geschlecht
2
Humor
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Soziale Rolle
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Welt
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World
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Bibliometrics
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Bibliometrie
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Communication
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Cultural identity
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Diversity Management
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Ethnic discrimination
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Ethnische Diskriminierung
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Ethnische Gruppe
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Evolutionary economics
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Female and male gender role stereotyping
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Fernsehwerbung
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Gender studies
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Germany
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Großbritannien
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Humour
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Kommunikation
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Minderheit
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Multinationales Unternehmen
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Eisend, Martin
Rozendaal, Esther
5
Buijzen, Moniek
4
Diehl, Sandra
4
Mueller, Barbara
4
Smit, Edith G.
4
Taylor, Charles Raymond
4
Chang, Chun-tuan
3
Choi, Hojoon
3
Dens, Nathalie
3
Grau, Stacy Landreth
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Bernritter, Stefan F.
2
Bui, M̃y
2
Chang, Chun-Tuan
2
Chang, Hua
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Ketelaar, Paul E.
2
Khang, Hyoungkoo
2
King, Karen Whitehill
2
Ko, Eunju
2
Koinig, Isabell
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Kwak, Hyokjin
2
Noort, Guda van
2
Puzakova, Marina
2
Riet, Jonathan van 't
2
Russell, Cristel Antonia
2
Terlutter, Ralf
2
Till, Brian
2
Uribe, Rodrigo
2
Voorveld, Hilde
2
Weinberger, Marc G.
2
Wilcox, Gary B.
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Wilson, Rick T.
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the review of marketing communications
3
Breaking new ground in theory and practice
1
Journal of advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
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Journal of public policy & marketing
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ECONIS (ZBW)
6
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1
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
2
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <14., 2015, London>
-
2017
Persistent link: https://www.econbiz.de/10011687806
Saved in:
3
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
4
Special issue: International Conference on Research in Advertising (ICORIA)
Eisend, Martin
(
ed.
)
-
ICORIA <15., 2016, Ljubljana>
-
2017
Persistent link: https://www.econbiz.de/10011799637
Saved in:
5
Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Eisend, Martin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011298747
Saved in:
6
Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany
Knoll, Silke
;
Eisend, Martin
;
Steinhagen, Josefine
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 867-888
Persistent link: https://www.econbiz.de/10009426409
Saved in:
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