Persuasion knowledge and third-person perceptions in advertising : the moderating effect of regulatory competence
Martin Eisend
| Year of publication: |
2015
|
|---|---|
| Authors: | Eisend, Martin |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 1, p. 54-69
|
| Subject: | third-person perception | persuasion knowledge | regulatory competence | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbewirkung | Advertising effects | Regulierung | Regulation | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298747