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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Multinationales Unternehmen"
~subject:"Social role"
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Werbewirkung
Multinationales Unternehmen
Social role
Advertising
183
Werbung
182
Advertising effects
126
Consumer behaviour
71
Konsumentenverhalten
71
Internet marketing
31
Online-Marketing
31
advertising
27
USA
24
United States
24
Gender
21
Geschlecht
21
Brand management
18
Markenführung
18
Brand image
16
Markenimage
16
Children
15
Kinder
15
Psychology of advertising
13
Target group
13
Werbepsychologie
13
Zielgruppe
13
Advertising planning
11
Brand
11
Markenartikel
11
Social Web
11
Social web
11
Werbeplanung
11
Computerspiel
9
Creativity
9
Emotion
9
Humor
9
Kreativität
9
Video game
9
Comparison
8
Product Placement
8
Product placement
8
Vergleich
8
Cultural identity
7
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Undetermined
84
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Article
127
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2
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Article in journal
129
Aufsatz in Zeitschrift
129
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
2
Konferenzschrift
2
Sammelwerk
2
Conference proceedings
1
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English
129
Author
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Eisend, Martin
7
Rozendaal, Esther
5
Buijzen, Moniek
4
Smit, Edith G.
4
Taylor, Charles Raymond
4
Chang, Chun-tuan
3
Choi, Hojoon
3
Dens, Nathalie
3
Diehl, Sandra
3
Grau, Stacy Landreth
3
Mueller, Barbara
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Bernritter, Stefan F.
2
Bui, M̃y
2
Chang, Chun-Tuan
2
Chang, Hua
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Gulas, Charles S.
2
Hudders, Liselot
2
Jun, Sunkyu
2
Ketelaar, Paul E.
2
Khang, Hyoungkoo
2
King, Karen Whitehill
2
Ko, Eunju
2
Koinig, Isabell
2
Kwak, Hyokjin
2
Noort, Guda van
2
Puzakova, Marina
2
Riet, Jonathan van 't
2
Russell, Cristel Antonia
2
Till, Brian
2
Uribe, Rodrigo
2
Voorveld, Hilde
2
Weinberger, Marc G.
2
Wilcox, Gary B.
2
Wilson, Rick T.
2
Yoo, Kyunga
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
159
Journal of business research : JBR
116
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
26
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising
22
Journal of marketing
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
SpringerLink / Bücher
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
129
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129
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1
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
2
Right metaphor, right place : choosing a visual metaphor based on product type and consumer differences
Chang, Chun-Tuan
;
Wu, Yuan-Ciao
;
Lee, Yu-Kang
;
Chu, Xing-Yu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 309-336
Persistent link: https://www.econbiz.de/10011859426
Saved in:
3
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
4
The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu
;
Jeong, Yoojeong
;
Gentry, James W.
;
Hyun, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
Saved in:
5
Online advertising disclaimers in unregulated markets : use of disclaimers by multinational and local companies in the Brazilian toy industry
Veloso, Andres Rodriguez
;
Hildebrand, Diogo
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 893-909
Persistent link: https://www.econbiz.de/10011859137
Saved in:
6
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.
;
Swani, Kunal
;
Yoon, Hye Jin
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Saved in:
7
Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun
;
La Ferle, Carrie
;
Lee, Doohwang
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
Saved in:
8
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
9
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
10
Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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