Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Marc G. Weinberger, Kunal Swani, Hye Jin Yoon and Charles S. Gulas
| Year of publication: |
2017
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| Authors: | Weinberger, Marc G. ; Swani, Kunal ; Yoon, Hye Jin ; Gulas, Charles S. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 4, p. 562-587
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| Subject: | vividness | psychological distance | violence | aggression | humor | gender | advertising | justification | emotional interest | Emotion | Geschlecht | Gender | Werbung | Advertising | Persönlichkeitspsychologie | Personality psychology | Gewalt | Violence | Humor | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1186411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849120