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subject:"Werbewirkung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Feng, Yang"
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Werbewirkung
Advertising
3
Werbung
3
Advertising effects
2
Consumer behaviour
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Internet marketing
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Konsumentenverhalten
2
Online-Marketing
2
Virtual reality
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Virtuelle Realität
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YouTube
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Augmented reality
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Corporate disclosure
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Creativity
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Instagram
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Persuasion knowledge
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Sponsoring
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USA
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Unternehmenspublizität
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Welt
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World
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ad creativity
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ad novelty
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ad-consumer association
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advertising literacy intervention
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augmented reality
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collectivism
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individualism
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message usefulness
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sponsored influencer posts
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sponsorship disclosure
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Feng, Yang
Yoon, Sukki
7
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Bang, Hye Jin
3
Bergkvist, Lars
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Boerman, Sophie C.
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Eisend, Martin
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Lee, Yoon-Joo
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Lou, Chen
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Matthes, Jörg
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Naderer, Brigitte
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Shen, Fuyuan
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Wojdynski, Bartosz W.
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Wu, Linwan
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Yoon, Hye Jin
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Cho, Chang-Hoan
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Diehl, Sandra
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Dodoo, Naa Amponsah
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Fernandes, Juliana
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Gan, Chen
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Haley, Eric John
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Hatzithomas, Leonidas
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Hayes, Jameson L.
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Holiday, Steven
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Hudders, Liselot
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Ivanov, Lachezar
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Janssen, Loes
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Kang, Moon Young
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Kerr, Gayle
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Kim, Eunice
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International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
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A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
2
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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