A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Chen Lou, Wenjuan Ma, and Yang Feng
| Year of publication: |
2021
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|---|---|
| Authors: | Lou, Chen ; Ma, Wenjuan ; Feng, Yang |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 2, p. 278-305
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| Subject: | advertising literacy intervention | Instagram | Persuasion knowledge | sponsored influencer posts | sponsorship disclosure | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Unternehmenspublizität | Corporate disclosure |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1829771 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423613