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subject:"Werbewirkung"
~isPartOf:"International journal of nonprofit & voluntary sector marketing"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Sponsorship"
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Werbewirkung
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Cause-Related Marketing
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Cause-related marketing
4
Advertising effects
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USA
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Beziehungsmarketing
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Luxury goods
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Relationship marketing
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Aldridge, Nick
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Boenigk, Silke
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Fowles, Joe
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Schuchardt, Viktoria
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International journal of nonprofit & voluntary sector marketing
International review on public and non-profit marketing
19
Journal of business research : JBR
14
Journal of business ethics : JOBE
8
Journal of nonprofit & public sector marketing
8
Journal of marketing communications
7
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
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Asian journal of sustainability and social responsibility
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International journal of Indian culture and business management : IJICBM
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International journal of business competition and growth : IJBCG
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
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Journal of international food & agribusiness marketing
2
Journal of marketing research
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Journal of philanthropy and marketing
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The journal of product & brand management
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Total quality management & business excellence
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Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
Saved in:
2
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
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