Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Year of publication: |
2013
|
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Authors: | Boenigk, Silke ; Schuchardt, Viktoria |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 18.2013, 2, p. 101-121
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Subject: | Cause-Related Marketing | Cause-related marketing | Luxusgüter | Luxury goods | Unternehmenskooperation | Inter-firm cooperation | Gemeinnützige Organisation | Charitable organization | Werbewirkung | Advertising effects | Deutschland | Germany |
Extent: | Ill., graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1452 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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