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subject:"Werbewirkung"
~isPartOf:"Journal of consumer marketing"
~subject:"Cause-related marketing"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Werbewirkung
Cause-related marketing
India
Nonprofit marketing
USA
Cause-Related Marketing
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Consumer behaviour
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Konsumentenverhalten
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Advertising
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Advertising effects
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Advertising skepticism
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Beziehungsmarketing
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Brand attitude
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Brand image
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Brand management
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Campaign structure element
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Cause marketing
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Markenführung
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Markenimage
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Marketing management
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Marketingmanagement
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Persuasion knowledge model
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Sport marketing
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Sportmarketing
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Bobkowski, Piotr S.
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Christian, Ron G.
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Gordon, Brian S.
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Kidiyoor, Gururaj
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Pai, Yogesh P.
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Pattusamy, Murugan
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Prabhu, Nandan
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Journal of consumer marketing
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
10
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
Journal of Business Ethics
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International Review on Public and Nonprofit Marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of business competition and growth : IJBCG
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
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Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
2
You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.
;
Sarofim, Samer N.
;
Gordon, Brian S.
; …
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
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