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subject:"Werbewirkung"
~isPartOf:"Journal of international consumer marketing"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
~subject:"Perception"
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Werbewirkung
Konsumentenverhalten
Nonprofit marketing
Perception
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Advertising
1
Advertising effects
1
Cause-related advertising
1
Confidence
1
Cultural identity
1
Gender
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Geschlecht
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Kulturelle Identität
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Vertrauen
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Viral marketing
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Virales Marketing
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Werbung
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cross-cultural analysis
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culture and gender
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dog adoption
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purchase intention
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trust propensity
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viral videos
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warm glow
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Heidarian, Elham
1
Küster, Inés
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Mora, Elísabet
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Vila, Natalia
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Journal of international consumer marketing
International review on public and non-profit marketing
19
Journal of business research : JBR
13
Journal of nonprofit & public sector marketing
9
Journal of business ethics : JOBE
8
Psychology & marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
International journal of advertising : the review of marketing communications
5
European journal of marketing : EJM
4
Cogent business & management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Asian journal of sustainability and social responsibility
2
International journal of Indian culture and business management : IJICBM
2
International journal of business competition and growth : IJBCG
2
International journal of emerging markets
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer marketing
2
Journal of international food & agribusiness marketing
2
Journal of marketing research
2
Journal of philanthropy and marketing
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Total quality management & business excellence
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ECONIS (ZBW)
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Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
The impact of trust propensity on consumers' cause-related marketing purchase intentions and the moderating role of culture and gender
Heidarian, Elham
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 345-362
Persistent link: https://www.econbiz.de/10012200787
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