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subject:"Werbewirkung"
~isPartOf:"Service business"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Cause-related marketing"
~subject:"Vertrauen"
~type:"article"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Cause-related marketing
Vertrauen
Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Cause-Related Marketing
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenführung
2
Advertising
1
Advertising effects
1
Brand
1
Brand evaluation
1
Brand image
1
Brand trust
1
Cause related marketing
1
Co-branding
1
Corporate reputation
1
Firmenimage
1
Fit between cause and brand
1
Gastronomie
1
Markenartikel
1
Markenimage
1
Marketing cooperation
1
Marketingkooperation
1
Nachhaltige Entwicklung
1
Nachhaltigkeit
1
Professional service provider
1
Purchase intention
1
Reputation
1
Restaurant industry
1
Skepticism
1
Social causes
1
Social responsibility
1
Sustainability
1
Sustainable development
1
Trust
1
Type of message
1
Values
1
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English
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Consolación-Segura, Carolina
1
Hickman, Thomas M.
1
Huertas-García, Rubén
1
Kim, Dae Young
1
Kim, Kathleen Jeehyae
1
Kim, Sung-Bum
1
Lengler, Jorge
1
Stoica, Michael
1
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Service business
The journal of product & brand management
International review on public and non-profit marketing
25
Journal of business research : JBR
15
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Psychology & marketing
10
Journal of marketing communications
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European journal of marketing : EJM
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
Sport management review
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
AMS review : official publication of the Academy of Marketing Science
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
2
Asian journal of sustainability and social responsibility
2
Australian journal of management
2
Corporate reputation review : an international journal
2
Customer-centric marketing strategies : tools for building organizational performance
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
International journal of Indian culture and business management : IJICBM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of nonprofit and voluntary sector marketing
2
Journal for global business advancement : JGBA
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JBE
2
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ECONIS (ZBW)
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Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Kim, Dae Young
;
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
- In:
Service business
13
(
2019
)
2
,
pp. 363-388
Persistent link: https://www.econbiz.de/10012124334
Saved in:
2
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
3
Sustainability through the lens of the professional adviser : the case for brand trust
Stoica, Michael
;
Hickman, Thomas M.
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 689-701
Persistent link: https://www.econbiz.de/10013407484
Saved in:
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