Building corporate reputation, overcoming consumer skepticism, and establishing trust : choosing the right message types and social causes in the restaurant industry
Year of publication: |
2019
|
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Authors: | Kim, Dae Young ; Kim, Sung-Bum ; Kim, Kathleen Jeehyae |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 13.2019, 2, p. 363-388
|
Subject: | Cause-related marketing | Corporate reputation | Skepticism | Social causes | Trust | Type of message | Firmenimage | Vertrauen | Confidence | Cause-Related Marketing | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Reputation | Corporate Social Responsibility | Corporate social responsibility |
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