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subject:"Werbewirkung"
~person:"Amawate, Vibhas"
~person:"Chang, Chun-tuan"
~subject:"Relationship marketing"
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Werbewirkung
Relationship marketing
Cause-Related Marketing
7
Cause-related marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
3
Advertising effects
2
Brand image
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Advertising
1
Advertising planning
1
Buying Intention
1
CRM
1
Cause related marketing (CRM)
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer satisfaction
1
Emotion
1
Firmenimage
1
Fundraising
1
Gender
1
Geschlecht
1
Kundenzufriedenheit
1
Motivation
1
NPO’s image
1
New product development
1
Print advertising
1
Printwerbung
1
Produktentwicklung
1
Prospect Theory
1
Prospect theory
1
Religion
1
Taiwan
1
Telecommunications equipment industry
1
Telekommunikationsausrüster
1
Werbeplanung
1
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Amawate, Vibhas
Chang, Chun-tuan
Thomas, Sujo
10
Bae, Mikyeung
4
Bhatt, Viral
4
Chang, Chun-Tuan
4
Kureshi, Sonal
4
Chawla, Deepak
3
Das, Neel
3
Deb, Madhurima
3
Lauper, Patricia
3
Lee, Eun Mi
3
Patel, Ritesh
3
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Duarte, Paulo
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
Gupta, Shruti
2
Hanks, Lydia
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Kidiyoor, Gururaj
2
Ko, Wai Wai
2
Liu, Gordon
2
Mattila, Anna S.
2
Pai, Yogesh P.
2
Prabhu, Nandan
2
Reece, Bonnie B.
2
Rifon, Nora J.
2
Shanbhag, Parthesh R.
2
Shukla, Yupal S.
2
Silva, Susana C.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Abd. Ghani, Mazuri Binti
1
Abha, Wankhede
1
Aggarwal, Vivek
1
Akansha Singh
1
Akolaa, Andrews Adugudaa
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International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
1
Journal of strategic marketing
1
Theoretical economics letters
1
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ECONIS (ZBW)
5
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1
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
2
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
3
Cause-related marketing and its impact on buying intention
Amawate, Vibhas
;
Deb, Madhurima
;
Manchanda, Mohit
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2139-2151
Persistent link: https://www.econbiz.de/10012241387
Saved in:
4
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
5
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
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