Cause-related marketing and its impact on buying intention
Year of publication: |
2019
|
---|---|
Authors: | Amawate, Vibhas ; Deb, Madhurima ; Manchanda, Mohit |
Published in: |
Theoretical economics letters. - Irvine, Calif. : Scientific Research, ISSN 2162-2078, ZDB-ID 2657454-8. - Vol. 9.2019, 6, p. 2139-2151
|
Subject: | CRM | Motivation | Buying Intention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing |
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