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subject:"Werbewirkung"
~person:"Bellman, Steven"
~person:"Kaiser, Harry M."
~subject:"Milchmarkt"
~type:"article"
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Werbewirkung
Milchmarkt
Advertising
41
Werbung
39
Advertising effects
17
Experiment
12
USA
11
United States
11
Consumer behaviour
10
Konsumentenverhalten
10
Internet marketing
8
Online-Marketing
8
Fernsehwerbung
7
Television advertising
7
Theorie
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Theory
7
Milk market
5
Marketing management
4
Marketingmanagement
4
Brand management
3
Dairy industry
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Eating habit
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Markenführung
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Milchverarbeitung
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New York
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Brand image
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Eye-tracking
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Bellman, Steven
Kaiser, Harry M.
Pelsmacker, Patrick de
18
Eisend, Martin
17
Gierl, Heribert
17
Septianto, Felix
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Rosengren, Sara
13
Yoon, Hye Jin
13
Rozendaal, Esther
12
Dens, Nathalie
11
Diehl, Sandra
11
Reijmersdal, Eva A. van
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Campbell, Colin L.
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
Choi, Hojoon
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hatzithomas, Leonidas
7
Hayes, Jameson L.
7
Huh, Jisu
7
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Journal of marketing communications
4
American journal of agricultural economics
2
Food policy : economics planning and politics of food and agriculture
2
Journal of advertising research
2
Journal of agricultural and applied economics
2
Journal of business research : JBR
2
Agribusiness : an internat. journal
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
European journal of marketing
1
Journal of consumer marketing
1
New empirical industrial organization & the food system
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The journal of agricultural economics research
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ECONIS (ZBW)
22
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1
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22
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
5
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
6
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
7
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
8
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
9
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
10
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
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