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subject:"Werbewirkung"
~person:"Bodkin, Charles D."
~person:"Chang, Chia-Han"
~person:"Folse, Judith Anne Garretson"
~subject:"Advertising effects"
~subject:"company"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Advertising effects
company
Cause-Related Marketing
3
Cause-related marketing
3
Marketing management
3
Marketingmanagement
3
Advertising
2
Beziehungsmarketing
2
Cause-related marketing (CRM)
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Werbung
2
Advertising campaign
1
British Petroleum
1
CRM activities
1
Corporate Social Responsibility
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Corporate disaster
1
Corporate social responsibility
1
Corporate social responsibility (CSR)
1
Emotion
1
Erdölindustrie
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Green advertising
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Green marketing
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Großbritannien
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Marketing strategy
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Oil industry
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Oil spill
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Bodkin, Charles D.
Chang, Chia-Han
Folse, Judith Anne Garretson
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Reece, Bonnie B.
2
Rifon, Nora J.
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Stephen, Gladys
2
Tucker, Elizabeth M.
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1
Amato, Christie H.
1
Amato, Louis
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1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
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Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cohen, Justin
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Coleman, Joshua T.
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Consolación-Segura, Carolina
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Daly, Joseph P.
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Edmondson, Diane R.
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1
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Han, Jiyoon
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Harmon-Kizer, Tracy
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Corporate communications : an international journal
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
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A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
3
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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