The influence of green advertising during a corporate disaster
Year of publication: |
2015
|
---|---|
Authors: | Bodkin, Charles D. ; Amato, Louis ; Amato, Christie H. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 3, p. 256-275
|
Subject: | Corporate social responsibility (CSR) | Marketing strategy | British Petroleum | Cause-related marketing (CRM) | Green advertising | Oil spill | Advertising campaign | Corporate disaster | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Marketingmanagement | Marketing management | Erdölindustrie | Oil industry | Werbewirkung | Advertising effects | Cause-Related Marketing | Cause-related marketing | Großbritannien | United Kingdom | Öko-Marketing | Green marketing | Beziehungsmarketing | Relationship marketing |
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