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subject:"Werbewirkung"
~person:"Bolat, Elvira"
~person:"Chang, Chia-Han"
~person:"Ferraro, Rosellina"
~person:"Jublee, Daniel Inbaraj"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Advertising
4
Beziehungsmarketing
4
Cause-Related Marketing
4
Cause-related marketing
4
Relationship marketing
4
Werbung
4
Marketing management
3
Marketingmanagement
3
Brand management
2
Emotion
2
Fundraising
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Antecedents of CRM
1
Attitude towards CRM
1
Brand
1
Brand image
1
CRM
1
CRM activities
1
CRM advertisements
1
Cause brand fit
1
Cause related marketing
1
Cause-related marketing (CRM)
1
Charity
1
CrM advertisements
1
E-commerce
1
Electronic Commerce
1
Internet
1
Manipulation
1
Markenimage
1
Nonprofit marketing
1
Nonprofit-Marketing
1
Online retailing
1
Online-Handel
1
Purchase intention
1
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Article
5
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Aufsatz in Zeitschrift
Article in journal
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English
5
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Bolat, Elvira
Chang, Chia-Han
Ferraro, Rosellina
Jublee, Daniel Inbaraj
Bae, Mikyeung
4
Chang, Chun-Tuan
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Kasilingam, Dharun Lingam
2
Stephen, Gladys
2
Aldridge, Nick
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Burton, Scot
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cheong, Yunjae
1
Cohen, Justin
1
Coleman, Joshua T.
1
Consolación-Segura, Carolina
1
Daly, Joseph P.
1
Edmondson, Diane R.
1
Faulkner, Margaret
1
Ferreira, Mauricio
1
Folse, Judith Anne Garretson
1
Fowles, Joe
1
Han, Jiyoon
1
Harmon-Kizer, Tracy
1
Heidari, Setareh
1
Huertas-García, Rubén
1
Kang, In-Hye
1
Kees, Jeremy
1
Kerr, Anthony H.
1
Kidiyoor, Gururaj
1
Kim, Dae-Young
1
Kim, Kathleen Jeehyae
1
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Published in...
All
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
1
Journal of behavioral decision making
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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1
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
Saved in:
5
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
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