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subject:"Werbewirkung"
~person:"Chang, Chun-Tuan"
~person:"Cheong, Yunjae"
~person:"Faulkner, Margaret"
~person:"Heidari, Setareh"
~person:"Huertas-García, Rubén"
~person:"Rifon, Nora J."
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
Cause-related marketing
12
Cause-Related Marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Advertising effects
9
Advertising
8
Werbung
8
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
3
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Relationship marketing
3
cause-related marketing
3
Brand image
2
Consumer skepticism toward advertising
2
Environmental consciousness
2
Gender
2
Green marketing
2
Internet marketing
2
Markenimage
2
Marketing cooperation
2
Marketingkooperation
2
Mindset
2
Online-Marketing
2
Shopping orientation
2
Sustainable product
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USA
2
Umweltbewusstsein
2
United States
2
execution style
2
product type
2
Öko-Marketing
2
Öko-Produkt
2
CRM
1
CRM activities
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Cause-related marketing (CRM)
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English
9
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Chang, Chun-Tuan
Cheong, Yunjae
Faulkner, Margaret
Heidari, Setareh
Huertas-García, Rubén
Rifon, Nora J.
Bae, Mikyeung
4
Lauper, Patricia
3
Chang, Chun-tuan
2
Cheng, Zhao-Hong
2
Das, Neel
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Lee, Eun Mi
2
Reece, Bonnie B.
2
Stephen, Gladys
2
Tucker, Elizabeth M.
2
Aldridge, Nick
1
Amato, Christie H.
1
Amato, Louis
1
Bergvist, Lars
1
Bodkin, Charles D.
1
Boenigk, Silke
1
Bolat, Elvira
1
Burton, Scot
1
Chang, Chia-Han
1
Chang, Chingching
1
Chen, Pei-Chi
1
Cohen, Justin
1
Coleman, Joshua T.
1
Consolación-Segura, Carolina
1
Daly, Joseph P.
1
Edmondson, Diane R.
1
Ferraro, Rosellina
1
Ferreira, Mauricio
1
Folse, Judith Anne Garretson
1
Fowles, Joe
1
Han, Jiyoon
1
Harmon-Kizer, Tracy
1
Kang, In-Hye
1
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International journal of advertising : the quarterly review of marketing communications
2
Green advertising and the reluctant consumer
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
The journal of product & brand management
1
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
5
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
6
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
7
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
8
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
9
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
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