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subject:"Werbewirkung"
~person:"Chang, Chun-tuan"
~person:"Samu, Sridhar"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Werbewirkung
Consumer behaviour
Relationship marketing
Cause-Related Marketing
7
Cause-related marketing
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5
Marketing management
4
Marketingmanagement
4
Advertising
3
Werbung
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Advertising effects
2
Brand management
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Cause marketing
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Taiwan
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Chang, Chun-tuan
Samu, Sridhar
Thomas, Sujo
12
Chang, Chun-Tuan
5
Bae, Mikyeung
4
Bhatt, Viral
4
Deb, Madhurima
4
Kureshi, Sonal
4
Wymer, Walter
4
Youn, Seounmi
4
Amawate, Vibhas
3
Beise-Zee, Rian
3
Bigné Alcañiz, J. Enrique
3
Chawla, Deepak
3
Das, Neel
3
Hanks, Lydia
3
Kim, Hyuksoo
3
Lauper, Patricia
3
Lee, Eun Mi
3
Mattila, Anna S.
3
Patel, Ritesh
3
Ruiz Mafe, Carla
3
Silva, Susana C.
3
Terblanche, Nic S.
3
Aggarwal, Vivek
2
Badenes-Rocha, Alberto
2
Chen, Pei-Chi
2
Cheng, Zhao-Hong
2
Chu, Xing-Yu
2
Coleman, Joshua T.
2
Deng, Nianqi
2
Du, Lanying
2
Duarte, Paulo
2
Edmondson, Diane R.
2
Fan, Xiaojun
2
Ferreira, Mauricio
2
Fuljahn, Alexandre
2
Gadhavi, Dharmesh D.
2
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International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing : EJM
1
International journal of nonprofit and voluntary sector marketing
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
2
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
3
Goodwill hunting? : influences of product-cause fit, product type, and donation level in couse-related marketing
Chang, Chun-tuan
;
Liu, Hsiu-wen
- In:
Marketing intelligence & planning
30
(
2012
)
6
,
pp. 634-652
Persistent link: https://www.econbiz.de/10010219370
Saved in:
4
Guilt appeals in cause-related marketing : the subversive roles of product type and donation magnitude
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 587-616
Persistent link: https://www.econbiz.de/10009349599
Saved in:
5
The effect of fit and dominance in cause marketing communications
Samu, Sridhar
;
Wymer, Walter
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
Saved in:
6
The influence of cause marketing associations on product and cause brand value
Wymer, Walter
;
Samu, Sridhar
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Saved in:
7
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
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