The influence of cause marketing associations on product and cause brand value
Year of publication: |
2009
|
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Authors: | Wymer, Walter ; Samu, Sridhar |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 14.2009, 1, p. 1-20
|
Subject: | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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