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subject:"Werbewirkung"
~person:"Dou, Wenyu"
~person:"Hem, Leif E."
~subject:"Brand image"
~subject:"Relationship marketing"
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Werbewirkung
Brand image
Relationship marketing
Brand extension
6
Markentransfer
6
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5
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5
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4
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Dou, Wenyu
Hem, Leif E.
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Dhar, Ravi
3
Dietert, Anna-Christina
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Dwivedi, Abhishek
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Joshi, Richa
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Merrilees, Bill
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Milberg, Sandra J.
3
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3
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3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bei, Lien-ti
2
Bravo, Rafael
2
Buil, Isabel
2
Burmann, Christoph
2
Burton, Suzan
2
Carrillat, François A.
2
Cheng, Zhang
2
Cheong, Edith
2
Choi, Jay Pil
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Colucci, Mariachiara
2
Cuneo, Andres
2
Dall'Olmo Riley, Francesca
2
Datta, Saroj Kumar
2
Dawes, John
2
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2
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European journal of marketing : EJM
2
International journal of e-business research : an official publication of the Information Resources Management Association
1
International marketing review
1
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ECONIS (ZBW)
4
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1
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
2
From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
Saved in:
3
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
4
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
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