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subject:"Werbewirkung"
~person:"Dou, Wenyu"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Relationship marketing"
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Werbewirkung
Brand image
Relationship marketing
Brand extension
6
Markentransfer
6
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4
Brand management
3
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3
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Luxury fashion branding
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Dou, Wenyu
Wiedmann, Klaus-Peter
Boisvert, Jean
6
Keller, Kevin Lane
6
Phau, Ian
6
Sattler, Henrik
5
Völckner, Franziska
5
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Dhar, Ravi
3
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Dwivedi, Abhishek
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Joshi, Richa
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3
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3
Park, C. Whan
3
Park, Jungkun
3
Pina, José M.
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Ringeisen, Petra
3
Yadav, Rajan
3
Allman, Helena F.
2
Alvarez, Cecilia M. O.
2
Bacchiega, Emanuele
2
Barrio-García, Salvador del
2
Bei, Lien-ti
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Choi, Jay Pil
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Colucci, Mariachiara
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Cuneo, Andres
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Dall'Olmo Riley, Francesca
2
Datta, Saroj Kumar
2
Dawes, John
2
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2
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European journal of marketing : EJM
1
Journal of fashion marketing and management
1
Journal of general management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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1
Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao
;
Wen, Na
;
Dou, Wenyu
;
Chen, Junsong
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
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