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subject:"Werbewirkung"
~person:"Du, Lanying"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit marketing"
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Werbewirkung
Consumer behaviour
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Nonprofit marketing
Cause-Related Marketing
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Du, Lanying
Thomas, Sujo
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Asia Pacific journal of marketing and logistics
1
Baltic journal of management
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ECONIS (ZBW)
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Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Hou, Jundong
;
Du, Lanying
;
Li, Jianfeng
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 363-380
Persistent link: https://www.econbiz.de/10003781664
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2
Mechanism of power and action for cause-related marketing : perspectives of enterprise and non-profit organizations
Du, Lanying
;
Hou, Jundong
;
Huang, Yupeng
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003697804
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