Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Year of publication: |
2008
|
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Authors: | Hou, Jundong ; Du, Lanying ; Li, Jianfeng |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 20.2008, 4, p. 363-380
|
Subject: | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | China |
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