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subject:"Werbewirkung"
~person:"Mercanti-Guérin, Maria"
~person:"Murphy, Jamie"
~person:"Stremersch, Stefan"
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Werbewirkung
Advertising effects
3
Internet marketing
3
Online-Marketing
3
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2
Webanalyse
2
Advertising
1
Attribution
1
China
1
Consumer behaviour
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Meta-Analyse
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1
Online behavioral targeting
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Third-party cookie
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USA
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Visualisierung
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Web tracking
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Mercanti-Guérin, Maria
Murphy, Jamie
Stremersch, Stefan
Angeloni, Silvia
1
Bart, Yakov
1
Bucklin, Randolph E.
1
Deane, Jason K.
1
Dellaert, Benedict
1
Dickinson-Delaporte, Sonia
1
El Hana, Nadr
1
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1
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1
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1
Muñoz-García, Óscar
1
Olaru, Doina
1
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1
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1
Rintamäki, Jukka
1
Rossi, Claudio
1
Rutz, Oliver J.
1
Sabri, Ouidade
1
Segev, Sigal
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Smallwood, Brad
1
Tucker, Catherine
1
Urban, Glen
1
Veheim, Thomas
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Vollmert, Markus
1
Wang, Weirui
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Wang, Xiaoling
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Weijo, Henri
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Zhao, Sam
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ERIM report series research in management
1
Journal of electronic commerce research : JECR
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
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Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Impact of animation and language on banner click-through rates
Zorn, Steffen
;
Olaru, Doina
;
Veheim, Thomas
;
Zhao, Sam
; …
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009573318
Saved in:
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