Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
Year of publication: |
2023
|
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Authors: | El Hana, Nadr ; Mercanti-Guérin, Maria ; Sabri, Ouidade |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 188.2023, p. 1-14
|
Subject: | Third-party cookie | Display advertising | Web tracking | Online behavioral targeting | Attribution | User privacy | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection |
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