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subject:"Werbewirkung"
~person:"Reece, Bonnie B."
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"USA"
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Search: subject_exact:"Cause-Related Marketing"
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Werbewirkung
India
Nonprofit marketing
USA
Advertising
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Advertising effects
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Cause-Related Marketing
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Cause-related marketing
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Consumer behaviour
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Environmental consciousness
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Reece, Bonnie B.
Thomas, Sujo
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Kureshi, Sonal
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Bae, Mikyeung
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Chang, Chun-Tuan
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Chawla, Deepak
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Lauper, Patricia
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Aggarwal, Vivek
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Akansha Singh
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Lee, Eun Mi
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Lee, Jaedeock
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Pathak, Govind Swaroop
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Rifon, Nora J.
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Roy, Donald P.
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Singh, Vinod Kumar
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Green advertising and the reluctant consumer
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
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2
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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