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subject:"Werbewirkung"
~person:"Smidts, Ale"
~subject:"Markenimage"
~subject:"Marketing"
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Werbewirkung
Markenimage
Marketing
Advertising media
2
Brand image
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Celebrity endorsement
2
Celebrity-Werbung
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Neuromarketing
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Smidts, Ale
Huber, Frank
6
Esch, Franz-Rudolf
3
Katz, Helen E.
3
Klucharev, Vasily
3
Meyer, Frederik
3
Rijpkema, Mark
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Smit, Gitty
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Stallen, Mirre
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Blakeman, Robyn
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Chang, Chingching
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Gierl, Heribert
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Goel, Rajeev K.
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Micu, Camelia C.
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ERIM report series research in management
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
Saved in:
2
Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 802-811
Persistent link: https://www.econbiz.de/10009272602
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