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subject:"Werbewirkung"
~person:"Stephen, Gladys"
~subject:"India"
~subject:"Nonprofit marketing"
~subject:"Online-Marketing"
~subject:"USA"
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Werbewirkung
India
Nonprofit marketing
Online-Marketing
USA
Advertising
2
Advertising effects
2
Beziehungsmarketing
2
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Relationship marketing
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Werbung
2
Antecedents of CRM
1
Attitude towards CRM
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Brand
1
Brand image
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CRM advertisements
1
Cause brand fit
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Cause related marketing
1
CrM advertisements
1
Internet marketing
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Markenimage
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Marketingmanagement
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Stephen, Gladys
Thomas, Sujo
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Jublee, Daniel Inbaraj
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International review on public and non-profit marketing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
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2
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
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