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subject:"Werbewirkung"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~subject:"Marketing"
~type_genre:"Sammelwerk"
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Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Special issue: New advertising formats
Pelsmacker, Patrick de
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2012
Persistent link: https://www.econbiz.de/10009508039
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Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
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2011
Persistent link: https://www.econbiz.de/10009237074
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