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subject:"Werbung"
~person:"Dens, Nathalie"
~subject:"Brand management"
~subject:"Marketingmanagement"
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Search: subject_exact:"Werbewirkungsforschung"
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Werbung
Brand management
Marketingmanagement
Advertising effects
32
Werbewirkung
32
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
13
Product Placement
12
Product placement
12
Advertising
11
Belgien
8
Belgium
8
Brand image
8
Markenimage
8
Fernsehwerbung
6
Television advertising
6
Brand placement
5
Persuasion knowledge
5
Brand
4
Internet marketing
4
Markenartikel
4
Online-Marketing
4
Brand extension
3
Computerspiel
3
Gender
3
Geschlecht
3
Markentransfer
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Marketing management
3
Target group
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Video game
3
Zielgruppe
3
advertising
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brand attitude
3
Advertising planning
2
Bibliometrics
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Bibliometrie
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Brand attitude
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24
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Dens, Nathalie
Pelsmacker, Patrick de
32
Esch, Franz-Rudolf
21
Gierl, Heribert
21
Eisend, Martin
19
Septianto, Felix
18
Rosengren, Sara
16
Diehl, Sandra
15
Dahlén, Micael
14
Kaiser, Harry M.
14
Stafford, Marla Royne
14
Taylor, Charles Raymond
14
Yoon, Hye Jin
14
Yoon, Sukki
14
Wilbur, Kenneth C.
13
Terlutter, Ralf
12
Torres, Ivonne M.
12
Bauer, Hans H.
11
Evans, Nathaniel J.
11
Huber, Frank
11
Malik, Garima
11
Pauwels, Koen
11
Rozendaal, Esther
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Chan, Kara
10
Choi, Yung Kyun
10
Ford, John B.
10
Hudders, Liselot
10
Mueller, Barbara
10
Poels, Karolien
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Smit, Edith G.
10
Bellman, Steven
9
Buijzen, Moniek
9
Ghose, Anindya
9
Ilicic, Jasmina
9
Jang, Soocheong
9
Jerath, Kinshuk
9
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International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of electronic commerce research : JECR
2
Brand management in emerging markets : theories and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
24
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1
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
5
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
6
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
7
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
8
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
9
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
10
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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