Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Year of publication: |
2020
|
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Authors: | Pfiffelmann, Jean ; Dens, Nathalie ; Soulez, Sébastien |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 196-207
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Subject: | Eye tracking | Online advertising | Personalization | Persuasion knowledge | Recruitment advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Personalbeschaffung | Recruitment | Experiment |
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