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subject:"Werbung"
~subject:"Customer satisfaction"
~type_genre:"Book section"
~type_genre:"Thesis"
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Search: subject_exact:"Marketingtheorie"
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Acta Universitatis Oeconomicae Helsingiensis / A
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Handbook of research on customer engagement
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Inside marketing : practices, ideologies, devices
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International business realisms : globalizing locally responsive and internationally connected business disciplines
1
Kundenintegration : Forum Dienstleistungsmanagement
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Marketing - wie Sie Kunden gewinnen und halten
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Schriftenreihe Schwerpunkt Marketing
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The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
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1
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
2
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
3
Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
Saved in:
4
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10009010433
Saved in:
5
Der Einfluss von persönlichen Netzwerken auf die Adoption von Innovationen
Kuhlmann, Jan
-
2008
Persistent link: https://www.econbiz.de/10003725674
Saved in:
6
Exotic, erogenous, erotica: veiled signs of "advertising erotica" for luxury brands
Beazer, Jamese
;
Ware, Sacriana
;
Arora, Anshu
- In:
International business realisms : globalizing locally …
,
(pp. 55-65)
.
2013
Persistent link: https://www.econbiz.de/10011418002
Saved in:
7
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
8
Marketing as a monstrosity : the impossible place between culture and economy
Slater, Don
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10008938712
Saved in:
9
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
10
Aussagen der Attributionstheorie zur Relevanz von Schuld unter Berücksichtigung der Kultur in Anbieter-Nachfrager-Beziehungen
Zhu, Yajing
-
2010
Persistent link: https://www.econbiz.de/10008903190
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