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subject:"Wirtschaftspolitik"
~person:"Roy, Subhadip"
~subject:"Agriculture"
~subject:"Family planning"
~subject:"Finanzpolitik"
~subject:"Konsumentenverhalten"
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Wirtschaftspolitik
Agriculture
Family planning
Finanzpolitik
Konsumentenverhalten
India
31
Indien
30
Advertising effects
12
Consumer behaviour
12
Werbewirkung
12
Celebrity endorsement
10
Celebrity-Werbung
10
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Qualitative research
5
Conceptual model
4
Structural equation model
4
Strukturgleichungsmodell
4
experimental design
4
Celebrity endorsements
3
Experiment
3
Frauen
3
Qualitative Methode
3
Qualitative method
3
Weibliche Arbeitskräfte
3
Women
3
Women workers
3
Advertising
2
Athletes
2
Credibility
2
Designation of origin
2
Ehe
2
Einzelhandel
2
Emotion
2
Fashion
2
Fashion shopping
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
Marriage
2
Measurement
2
Messung
2
Mode
2
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11
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11
Aufsatz in Zeitschrift
11
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English
12
Author
All
Roy, Subhadip
Khare, Arpita
58
Gulati, Ashok
35
Chakraborty, Lekha
24
Mahendra Dev, S.
23
Chawla, Deepak
21
Jha, Raghbendra
20
Joshi, Vijay
19
Govinda Rao, Marapalli
18
Goyal, Ashima
17
Hanumantha Rao, Chennamaneni
17
Kapila, Uma
17
Mohan, Rakesh
17
Singh, Manmohan
17
Bardhan, Pranab K.
15
Prasad, Kedarnath
15
Basu, Kaushik
14
Kumar, Anjani
14
Rangarajan, Chakravarthi
14
Deshpande, R. S.
13
Jain, Varsha
13
Ahluwalia, Montek S.
12
Bathla, Seema
12
Buiter, Willem H.
12
Mujumdar, Narasinh A.
12
Parayitam, Satyanarayana
12
Patel, Urjit R.
12
Sen, Raj Kumar
12
Sinha, Raj K.
12
Vaidyanathan, Anantharama
12
Acharya, Shankar N.
11
Bhanumurthy, N. R.
11
Gaur, Keshav Dev
11
Jalan, Bimal
11
Joshi, Pramod Kumar
11
Krueger, Anne O.
11
Reddy, Y. V.
11
Sen, Kunal
11
Singh, Krishna M.
11
Alagh, Yoginder Kumar
10
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Asia-Pacific journal of business administration
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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12
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1
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
2
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
5
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
6
The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
7
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
8
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
9
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
10
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
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