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subject:"Wirtschaftswissenschaft"
type_genre:"Collection of articles written by one author"
~person:"Krugman, Paul R."
~person:"Sheth, Jagdish N."
~subject:"Risiko"
~subject:"USA"
~subject:"United States"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
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2015
Persistent link: https://www.econbiz.de/10011444678
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Der Mythos vom globalen Wirtschaftskrieg : eine Abrechnung mit den Pop-Ökonomen
Krugman, Paul R.
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1999
Persistent link: https://www.econbiz.de/10000676778
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Pop internationalism
Krugman, Paul R.
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1996
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2. print.
Persistent link: https://www.econbiz.de/10000937548
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