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subject:"Women"
~subject:"Brand management"
~subject:"Germany"
~subject:"Markenartikel"
~subject:"Pharmaceuticals"
~type_genre:"Fallstudie"
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Generational perceptions of pro-environmental packaging advantages : a case study of the packaging innovation of "compressed" deodorants in Germany
Besier, Susanna
- In:
Umweltwirtschaftsforum : uwf ; die …
23
(
2015
)
4
,
pp. 315-321
Persistent link: https://www.econbiz.de/10011534705
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2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
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3
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
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4
Beschleunigte Internationalisierung von Pure Plays - Glossybox als Erfolgsbeispiel für einen globalen Ramp-up
Forst, Floriane von der
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 235-253)
.
2013
Persistent link: https://www.econbiz.de/10009773958
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5
Kiehl's Since 1851 : von der New Yorker Apotheke zur international erfolgreichen Kosmetikmarke
Heine, Friederike
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 435-447)
.
2013
Persistent link: https://www.econbiz.de/10009748395
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6
Enterprise and inequality : a study of Avon in South Africa
Scott, Linda
;
Dolan, Catherine S.
;
Johnstone-Louis, Mary
; …
- In:
Entrepreneurship, theory and practice : ET & P
36
(
2012
)
3
,
pp. 543-568
Persistent link: https://www.econbiz.de/10009554240
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7
Multilayered distribution system in India : practice and issues
Gupta, Sumeet
;
Agrawal, Tushar
;
Jain, Priyanka
; …
- In:
Cases on supply chain and distribution management : …
,
(pp. 116-145)
.
2012
Persistent link: https://www.econbiz.de/10009660724
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8
MNCs and micro-entrepreneurship in emerging economies : the case of Avon in the Amazon
Chelekis, Jessica
;
Mudambi, Susan M.
- In:
Journal of international management
16
(
2010
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10008810141
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9
Organic apoteke case study : being spoilt for choice is not always easy
Hussels, Stephanie
- In:
International journal of entrepreneurship education : IJEE
6
(
2008
)
3
,
pp. 171-189
Persistent link: https://www.econbiz.de/10003863283
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