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subject:"World"
~accessRights:"restricted"
~person:"Thrassou, Alkis"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Football
7
Fußball
7
Professional sports
5
Profisport
5
Sportmarketing
4
Sports marketing
4
Ball game
3
Ballsport
3
Brand management
3
Consumer behaviour
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Konsumentenverhalten
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Markenführung
3
Sport organization
3
Sportorganisation
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Strategisches Management
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Basketball
2
Brand
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Brand image
2
Cyprus
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Fans
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Relationship marketing
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Zypern
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football industry
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football management
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stakeholder theory
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strategic development
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Attachment
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Brand equity
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Thrassou, Alkis
Kunkel, Thilo
4
McDonald, Heath
4
Shuv-Ami, Avichai
4
Biscaia, Rui
3
Funk, Daniel C.
3
Karg, Adam
3
Szymanski, Stefan
3
Vrontis, Demetris
3
Cornwell, T. Bettina
2
Fourie, Johan
2
Holthoff, Lisa Carola
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Marlier, Mathieu
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Merten, Sebastian
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Müller, Martin
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Abeza, Gashaw
1
AbouAish, Ehab
1
Abulibdeh, Ammar
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Agyemang, Kwame
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Al Emadi, Ahmed
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Al Refai, Hisham M.
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Anagnostopoulos, Christos
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Arai, Akiko
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Balouei Jamkhaneh, Hadi
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Blum, Shane
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Bonapace, Irene
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Breuer, Christoph
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Journal of customer behaviour
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
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2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
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